Posted by: Bob Payne | May 16, 2011

Ecotourism Potentials in Sweden and Norway: An Insider’s Perspectives

As a past advisor to Sweden’s Quality Label for Ecotourism, Nature’s Best, and as current advisor to VisitSápmi and the Sápmi Experience Quality Label for Sámi indigenous tourism, I’ve seen many positive changes to sustainable tourism in Sweden over the years yet much remains to be done. Tourism to Sweden and Norway is growing quite rapidly with much of the growth focused on mass tourism especially in the Meetings segment of the market. There are currently 20 large (200-2000 rooms) hotels planned or under construction in Sweden. The meetings industry has been strategically planned from the beginning and the current network of 20 convention bureaus throughout Sweden has emerged organically from the bottom up.


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